Does Whole Foods have an organic produce section?

Whole Foods does have many items that are “organic” (according to the official USDA/FDA standards), and their 365 brand is pretty amazing (quality and price-wise) but their produce section leaves much to be desired. Nowadays when you walk into Whole Foods (some call it Wal Foods) produce section, you’ll notice that much of their produce is conventionally grown, mostly either in California or in another country.

Living in North Carolina, I’m offended when I see such items as collards (grown widely in N.C.) or sweet potatoes (N.C.’s state vegetable!) from California being sold at Whole Foods, especially when they’re conventionally grown and in season right here. Basically, this means that a truck had to drive all the way from California, perhaps stopping at Whole Foods’s HQ in Texas, with its load of produce for my local Whole Foods stores. And not only are they conventionally grown, but they’re much more expensive than if you were to buy them at a local supermarket (which sells the exact same conventional product) or farmers’ market (which sells the organic version). I guess somebody’s gotta pay for all that diesel for the trucks!

Awhile ago, Wal-Mart entered into the organic fray and began an organic items section, which includes produce. Years ago (perhaps now, but I haven’t checked), Wal-Mart carried more locally-grown produce than Whole Foods did. I’ve heard that my local Food Lion grocery stores rely on a farm or farms that are located in eastern N.C. (it still has to be trucked in to the stores, but not nearly as far as Whole Foods’ trucks have to drive). I have to laugh when I see pictures of local farmers and such adorning the walls of my local Whole Foods, with a write up about their product; well, many times their products have been discontinued because a cheaper source has been located overseas or in California … but their picture and bio remain well-visible! Whole Foods tries to explain away the various reasons for selling local produce on their website, but it sounds more like something a political operative wrote.

The solution for me? Well, besides growing my own naturally-grown/organic (non-certified, of course) vegetables, I shop for my veggies at a co-op grocery that is a much less-corporate version of Whole Foods: Weaver Street Market (located in Carrboro). Also, I shop at the local farmers’ markets: Hillsborough’s, Carrboro’s, Durham’s, and even the state farmers’ market in Raleigh or a local flea market (Buckhorn) on occasion. Raleigh’s doesn’t have an actual organic section per se, but some of the farmers who sell there actually grow their vegetables old school-style, and don’t use pesticides and herbicides (or only sparsely when necessary). I do shop at the conventional grocery stores on occasion, as they have produce that is similar to Whole Foods (i.e. conventional, but at least it’s often times local). Plus, it’s cheaper there (average probably about 1/3 the price). One must be careful, however, as since the FDA’s been micromanaged by the current presidential administration bureaucrats, and therefore less food safety testing has been conducted in the past several years; your fruit and veggies could be irrigated in diesel fuel in beds of asbestos for all you (and the FDA inspectors) know. They’re leaving it up to the companies to police and report themselves … yeah, I’m sure THAT will work out in the consumer’s best interests…

Again, though, I have to hand it to Whole Foods for products like their 365 brand; while not even close to being local, at least its a safer alternative than buying GMO-laced garbage at the conventional supermarket.